Comparison

Plan vs Loomly.

Loomly is a collaboration-first scheduler with neat approval workflows and a tidy asset library. Plan is a publishing governance layer with brand voice scoring at the publish gate.

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The honest truth

Loomly is a collaboration tool dressed as a scheduler.

Loomly's approval workflows are well-designed — multi-stage review, comment threads on drafts, post-idea suggestions from RSS feeds, a tidy asset library. The product is built for the moment when 3+ people need to agree on a single post before it goes live.

For marketing teams who collaborate heavily on every post — a brand manager, a copywriter, a designer, a client — Loomly was built around that workflow.

The question isn't whether Loomly enables collaboration. It does. The question is whether collaboration without a voice gate just means more people approving the same generic AI-generated draft.

Where Plan is built differently

Five things only Plan does.

Loomly optimises for team consensus. Plan optimises for voice integrity — the doctrine the team is supposed to be approving against.

01
Brand voice scoring at the publish gate
Plan defines your voice as structured data. Every AI-generated post is scored 0–100 across four dimensions and gated against a configurable threshold. Loomly approves posts on team consensus — Plan approves them on doctrine.
02
Token-gated external review (no Loomly seat)
Plan generates a one-click review URL per post. Your client approves without a Plan account. Loomly's approval flow requires every reviewer to have a paid seat — fine for in-house, expensive for agencies.
03
Override audit log
When a Plan user approves a below-threshold post, they type a reason. Plan logs it. You can prove who approved what and why. Loomly tracks comments — not threshold overrides with reasoning.
04
Extraction-attempt detection
Plan scans every brief for prompt injection, jailbreaks, and system-prompt fishing. Flagged briefs write to a security log with IP, UA, payload. Loomly doesn't pretend to be a security platform.
05
Australian-built, AU-primary, no training on your content
Plan runs on Cloudflare Workers with an AU-primary D1 database. AI providers configured to opt out of training at the API layer. Loomly is US-based and US-hosted.
Side-by-side

The full comparison.

Capability Plan Loomly
Brand voice scoring (0–100, 4-dim)✓—
Threshold-gated publish✓—
Multi-stage approval workflow✓ Editor + client✓ Best-in-class
Asset libraryPer-workspace✓ Mature DAM
Post-idea suggestions (RSS feeds)— (use Bank instead)✓
All 8 platforms native✓✓
Token-gated external review (no seat)✓Per-seat reviewer
Override audit log✓ Typed reason requiredComments only
Extraction-attempt detection✓—
Per-workspace pricing (no seat tax)✓Per-user, per-account
AU-primary data residency✓ SydneyUS-hosted
No AI training on your content✓ API-layer enforcedCheck current ToS
Stay on Loomly if

Loomly is the right call for you.

  • Your team has 3–5 people who must approve every post and you live inside the comment thread.
  • RSS-fed post-idea suggestions are core to how you fill the calendar.
  • Asset library / DAM features matter more than voice scoring.
  • You don't have a brand voice you can articulate as structured data.
Switch to Plan if

Plan is the right call for you.

  • Your team approves posts but you can't articulate what they're approving against — voice scoring fixes that.
  • You're an agency tired of paying for every reviewer's seat.
  • You want governance + audit log, not just collaboration.
  • Australian sovereignty + no training on your content matters.

Approve against the doctrine.

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